Beast Mode is back. Former NFL star Marshawn Lynch's latest store just opened inside Mandalay Bay. Fans lined up to celebrate. Lynch, whose 12-year NFL career ended in 2019, still attracts a crowd.
Beast Mode sells apparel and gear branded with Lynch's name or emblazoned with phrases he's known for, like “I’m just here so I won’t get fined.” The store's first Las Vegas location was at Town Square. That spot closed in 2019 after the brand decided to move to the Shoppes at Mandalay Place.
“So many people visit Las Vegas every day... Not everybody goes to Oakland or Seattle. But at least once in your lifetime, you will come to Las Vegas. So it’s only right. He has a whole fan base that’s all over the United States. But they’re almost guaranteed to come here once,' Mareesha Sapp-Lynch, Lynch's sister, said. Sapp-Lynch is Beast Mode's manager.
According to Team Lynch, the former NFL player will host the “Beastmode Experience” at the store this Sept. 10 - 13.